Ever wonder how people find you online?
Well, most of the time they type your name into their browser or search engine, and boom - you pop right up!
…but those are the people that were already looking for you. What happens much more often is that people search for your product or service, and then Google shows you and your competitors, in what can feel like a random and arbitrary order.
That’s where we come in. First, we explain what you’re seeing and experiencing in the status quo – the reasons behind your ranking, placement, and/or ad performance.
Next, we listen to your concerns, your goals, your hopes, your dreams. We do that so we can build a custom campaign with an intense focus on what matters to you. We define progress in measurable, incremental steps so you can see the short term wins amongst the bigger picture.
Then we get to work crafting your unique strategy and game plan. This can be just PPC or just SEO, but most commonly it’s a combination of both. Like an investment portfolio, we diversify your costs so you can enjoy returns from a variety of sources.
Once the strategy is in place, it’s time to test, test, and test some more. The initial months are a learning process – we learn how your customers respond, how you handle your customers, and how the internet changes as your business changes. We also learn how we’re doing – we know going in that we’re not going to get it perfect the first time. We expect failures, because that’s how we find successes. We learn from the data coming to us, and the customers coming to you, and we refine the strategy and game plan, like any good coach.
Finally, the months of effort allows us to chisel away a stable, predictable, and productive marketing strategy. As that continues to grow, we listen to your new concerns, goals, hopes, and dreams, and adjust accordingly.
The fun, and fear, of digital marketing is that the work never stops and the path keeps changing. But that’s why our clients love us. We handle the twists and turns, and they keep doing what they do – serving their customers and their communities.
